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We build web stores that sell. A website out of the box is not enough to make a difference. It needs creativity plus experience and must stand out from the rest. What's your edge?
Melbourne VIC 3429. Australia
Toll free: (1300) 262 434
Mobile: (+61) 4198 10727
Email: contact@bravestores.com.au
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Getting Started

Before setting up your new web store
Brave needs to know the answer to these questions.
Web Store Questions
What type of products will you be selling online?

The type of product that you sell online will determine how the information is structured as well as the way it will be delivered. E.g Downloadable product needs to be provided digitally once payment has been received.

Physical items may be shipped or picked up from a depot or drop zone.

Roughly how many different products or services will you be selling online?
The quantity of products will affect the time it takes to build your store. It will also be dependant on the complexity of the information such as specifications, descriptions and extra information such as video. Brave encourages more detail because this will keep your potential customer at your store longer and less likely to go somewhere else to get the information.
Are the products to be separated into different categories or subcategories?
Subdividing product can help you manage your range as well as making it easier for your customer to find what they want. The complexity of this will determine the structure of your web store as well as the navigation (web site menu) system. Planning the architecture of your web site is crucial to ensuring that you provide a great user experience on your web site.
Will products have attributes?
e.g. a single ‘t-shirt’ in red, blue, or green, and small, medium, or large
Also known as variations, providing consumers with a choice can extend your range as well as giving customers exactly what they want. This can substantially increase the number of products and must be carefully considered how it affects your offline offerings. For example, you will have to allocate an SKU (unique product identifier or code), if you have an existing product range with SKUs this should match up.
Do you have existing photography for your products?

This is often overlooked or not considered until the store is being built. Good professional shots with high resolution and multiple angles will always have an advantage over competitors with few images or poor photography. File names usually should match products using the SKUs.

Are you shipping product?

One of the most important elements of any ecommerce web store. The shipping process needs to be as seamless as possible for the consumer with no hidden costs. It’s best to be upfront, i.e. while the customer is looking at the product it’s best to give them the option to see the freight costs rather than leaving it until the checkout stage (the number one reason for cart abandonment).

  1. Will you need to charge shipping separately from the product?
  2. Which shipping methods would be the best fit (you can choose more than one)?
    Flat fee or table.
  1. Do you need to provide shipping details (tracking number) to the client automatically?
    Certain shipping carriers offer this as part of their service. It may be possible to offer this to your customers once they have made the purchase.
  1. Do you require any special shipping cut off times and dates?
    As important as the cost of shipping, delivery times are important for customers, so they know when to expect their goods to arrive.
  1. Which countries/states will you be shipping to?
    Trans-continent to substantially increase the cost of moving goods, especially if the dimensions are extraordinary.
Do you have an existing merchant account or online payment gateway?

Some ecommerce platforms such as Shopify can provide your web store with low cost or no cost transactions, however, there is always a bank handling fee which will depend on the volume of business. The more options for purchase, the more likely you will make a sale. Brave has seen increase of up to 40% in stores which included both payment options Paypal and Credit Card. In addition to these, you should also consider buy now, pay later schemes such as AfterPay or zipPay.

Will you need to present certain products, prices, discounts, or content to specific users?

Most ecommerce software provides a username / password secure area for existing customers, wholesalers, retailers, or distributors. Although we encourage removing the sign-up process on first time buyers, this may not suit all businesses. If your customer is a repeat buyer, these will need to be identified prior to the store setup in order to issue passwords.

Does your ecommerce store have to integrate with any other existing systems?

This can be a complicated process, but may save you hours of work every week. Many of the ecommerce platforms that we use support accounting software as well as logistic management systems. The costs can be prohibitive especially for stores with low cost items / margins or low volumes.

Do you want to allow customer reviews and social sharing?

A good customer review can do wonders for getting the sale across the line.
Brave encourages the sale process to include follow ups, so that happy customers can leave a good comment.

Asking customers to do online reviews is important for your business.
It’s obvious in terms of generating credibility for your brand, but here are 2 more reasons;

  • improves your social media profile
  • increases click-through rate by up to 5-10% on Google search and ads

Google reviews are an easy way to encourage your customers to make an online review.
and they will be shown in your Google My Business listing.

Learn more ecommerce tips by downloading a free PDF guide, click on the red Top 10 eTips button.

How do you plan to attract customers?

If you are generating a good flow of web site traffic, then your store may be successful from the get go. However, there are many ways to drive more traffic to your web store including paid advertising such as Google Adwords or social media campaigns in Facebook. Often online stores overlook offline efforts, print / tv / radio media and outdoor advertising should be used in combination with online activities.

How will you handle returns?

In Australia, the law states that every store has to deal with returned items. Payment gateway providers such as banks will want to view your terms and conditions which should be readily available to your customer. Additional software can help you quickly and easily replace merchandise or refund purchase prices, restock your inventory and send emails to customers about the status of their return.

    Haven't found the answer you were looking for?

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