The type of product that you sell online will determine how the information is structured as well as the way it will be delivered. E.g Downloadable product needs to be provided digitally once payment has been received.
Physical items may be shipped or picked up from a depot or drop zone.
This is often overlooked or not considered until the store is being built. Good professional shots with high resolution and multiple angles will always have an advantage over competitors with few images or poor photography. File names usually should match products using the SKUs.
One of the most important elements of any ecommerce web store. The shipping process needs to be as seamless as possible for the consumer with no hidden costs. It’s best to be upfront, i.e. while the customer is looking at the product it’s best to give them the option to see the freight costs rather than leaving it until the checkout stage (the number one reason for cart abandonment).
Some ecommerce platforms such as Shopify can provide your web store with low cost or no cost transactions, however, there is always a bank handling fee which will depend on the volume of business. The more options for purchase, the more likely you will make a sale. Brave has seen increase of up to 40% in stores which included both payment options Paypal and Credit Card. In addition to these, you should also consider buy now, pay later schemes such as AfterPay or zipPay.
Most ecommerce software provides a username / password secure area for existing customers, wholesalers, retailers, or distributors. Although we encourage removing the sign-up process on first time buyers, this may not suit all businesses. If your customer is a repeat buyer, these will need to be identified prior to the store setup in order to issue passwords.
This can be a complicated process, but may save you hours of work every week. Many of the ecommerce platforms that we use support accounting software as well as logistic management systems. The costs can be prohibitive especially for stores with low cost items / margins or low volumes.
A good customer review can do wonders for getting the sale across the line.
Brave encourages the sale process to include follow ups, so that happy customers can leave a good comment.
Asking customers to do online reviews is important for your business.
It’s obvious in terms of generating credibility for your brand, but here are 2 more reasons;
Google reviews are an easy way to encourage your customers to make an online review.
and they will be shown in your Google My Business listing.
Learn more ecommerce tips by downloading a free PDF guide, click on the red Top 10 eTips button.
If you are generating a good flow of web site traffic, then your store may be successful from the get go. However, there are many ways to drive more traffic to your web store including paid advertising such as Google Adwords or social media campaigns in Facebook. Often online stores overlook offline efforts, print / tv / radio media and outdoor advertising should be used in combination with online activities.
In Australia, the law states that every store has to deal with returned items. Payment gateway providers such as banks will want to view your terms and conditions which should be readily available to your customer. Additional software can help you quickly and easily replace merchandise or refund purchase prices, restock your inventory and send emails to customers about the status of their return.
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