SEO is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing. This is a lesson that many people learned after Google’s Penguin update.
If you are young and invest your first dollars then you won’t become a millionaire overnight. It takes some time to build your wealth and if you invest regularly, you will earn more than people who invest only once. If you invest too little, you won’t get the same results as people who are serious about building wealth.
SEO works exactly like that. If your website is young, then it will have only a few rankings. We have to optimise the pages and the backlinks of your website and it has to be done regularly. The more time we invest in optimising your site, the sooner you will get results.
Getting your website on Google’s first result page requires work and is possible when we do the right things in the right order. We will use SEO methods that are approved by search engines to make sure that your website gets lasting results.
When we build websites with content management systems such as Joomla, Word Press, Magento or Shopify, we can provide you with documentation.
You will be given a link with username and password to login. Depending on the level of access required, you can make changes to content and/or menus.
Not all of us are wordsmiths but we would like to be craftier with the pen.
The content that a search engine like Google prefers to index has to be unique. This means it should have a natural flow, the words that you use in every day life is what makes you unique. In terms of business, this is one reason why your clients deal with you. They can relate and understand the things you talk about when promoting your product or service.
Getting creative requires time and a clear head. There are lot’s of techniques to help get in this space, such as :
Here is an article that provides 10 useful steps to writing effective content.
Embedding video should be easy in most web content management programs but it’s always best to check with your developer. There may be a setting required to allow you to embed video such as YouTube. Here’s a process used for Joomla. To embed a YouTube video on a Joomla! page, you first need to get the iframe embed code. Under the video you want to embed, click on Share, then on Embed and copy the code.
Then go and edit the Joomla! article where you want the video to appear. In the editor, click on the Source Code icon. In the source code box that pops up, paste the video embed code where you want the video to appear.
Finally, click Ok, then Save your changes and your video should now be displayed on your page! Please let us know if you have any issues with these instructions.
Preparing web page content can be done in a word document. We use the cloud to collate the information, such as Dropbox or Google Drive. Here are some tips on how to set up the doc.
What are the objectives of having your website? Define its purpose.
Describe your ideal customer profile. This will help us design graphics and the flow of information around your web site.
What market research have you conducted in your business? What information is important or relevant to the customer?
Do you have information / graphics available on computer disk? Documents, word processing files, graphics, brochures etc.
What other information do you have available? Please supply any other printed materials: e.g. logos, photos, brochures, bromides, addresses, contact details.
Why would customers want to do business with you. List the benefits / features / competitive advantages.
Use the flow chart / mind map to lay out ideas and the structure of your business. What areas would you like to expand on in the future?
Make a list of 20 – 30 keywords / phrases that best describe your product / service / company. Think in the mind of the customer. How would they describe your business.
Account owners can create individual accounts for other staff members to log in to the Shopify admin.
After creating a staff account, you should set permissions to control access to admin areas for each each staff member.
As the account owner , you can create a new staff account by sending an invitation to a staff member.
To add a new staff account:
Click Send invite when you’re done.
Check here for more information
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