Strong customer trust is built on great user experiences.
Consumers need to trust your brand before making the purchase. There has been a shift in consumer behaviour thanks to the internet where an increase in available information has made people less trustful of companies and products.
Online search make this possible, hence less trust of advertising. Trust increases through word of mouth such as customer and product reviews. Consumers are looking for social proof about your brand or product. Product reviews will ultimately help in the decision for which product is right for them.
Trust will make you the hero – Read about the insights into a good client relationship.
