Customers are using multiple devices, quickly switching between them.
Be prepared to convert any time, any where.
Google referred to this as the New Multi-screen World, which means that as marketers we need to understand our customers are using many different devices.
Sometimes our customers switch between computer to smartphone to tablet within a short time-frame.
Within a 24 hour period, it is our customers behaviour that changes when using the different devices.
The top activities shared between devices include browsing the internet and buying online, with tablets being the most often used device to start shopping or planning a trip.
What kind of experience does your visitor have on your web site?
Does the site automatically adjust for the screen size or orientation?
Is the content too small and does it fit?
Is the web site easy to navigate with a touch interface?
Here are some interesting stats for users average online time spread between 4 primary media devices;
The top activities shared between devices include browsing the internet and buying online, with tablets being the most often used device to start shopping or planning a trip.
The infographic below helps explain the activity being performed and how customers jump from one screen to another.
How do you know who is visiting your web site and which device are they using?
You can begin with your web traffic report. These will provide you with an insight to your visitors.
BRAVE.net.au is an Australian owned web marketing agency who help grow your business with online marketing strategies and specialise in building web stores that sell.
