Coupon Code
A special code used at checkout to apply a discount.
Fulfillment
The process of completing and delivering a customer order.
Stock Keeping Unit (SKU)
A unique identifier given to individual products. (Product code / part number / manufacturing descriptor)
Registration
The process of creating an account with an online retailer.
Average order value
Metric showing the average amount spent per customer order.
Merchant Account
An account a retailer holds with an institution e.g a bank or order.
Return Policy
A statement that explains when and how a customer may send product back.
Privacy Policy
A statement that explains what personal data a retailer collects and how they use it. If collecting data from analytics this must specify the type of data e.g. cookie, remarketing.
Drop Ship
A method of fulfilling order where items are shipped directly from the supplier.
Inventory
A complete list of a seller’s current stock.
Checkout
The process of completing a transaction.
Shopping Cart
Site functionality that allows visitors to select multiple products for eventual purchase.
Product Feed
A file that contains a current list of product inventory and product details.
Ecommerce Platform
A program or application that lets businesses sell online.
Tax
A fee that must be collected as part of an order, per local laws and policies.
Merchandising
The displaying of products to entice a customer.
